New routes, airline developments, brand-new planes and breaking records: aviation always has captivating news to offer. However, aviation media is not immune to the tectonic shifts that impact all news providers. Worldwide tendencies show that only 42% of people now trust the news providers they use themselves*. The ever-increasing flow of information makes it hard to understand which news are to make an impact and which developments will determine the way we will fly in the future. Thus, innovation, passion for aviation and industry expertise is playing an increasingly important role in today’s aviation news media.