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Long-haul low-cost – mission (im)possible?

The summer of 2014 might have marked a new page in the development of the global passenger air travel market. Only a few global media sources have missed out on covering the Norwegian’s latest ambition – to launch low-cost transatlantic flights from London. A similar initiative is being also considered by the Chinese Spring Airlines, while Lufthansa is also being anticipated to announce its long-haul low-cost project in the nearest future. However, yet another attempt to introduce cheap long-haul routes faces a whole set of obstacles, including the HR-related ones.

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Removing the obstacles to Chinese low-cost operations

Over the past 18 months, several newcomers have joined the Chinese low-cost carrier market after the central government in Beijing unleashed a new set of policies in an unprecedented move to boost the country’s aviation market. Incentives including a cut in airport charges and simplifying approvals provided a further boost earlier this year. But not everything in China is as choreographed as is often imagined.

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What’s eating the Latin American aviation industry?

For the past 10 years the aviation industry in Latin America has been subject to impressive growth rates. According to IATA, over the next 10 years air traffic in the region is expected to increase by an average of 7% annually, which would put Latin America on about the same growth trajectory as China. Nevertheless, currently the region is actually performing weaker than it could.

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African aviation liberalization to worsen its HR-related issues?

Growth of Africa's economies has accelerated. According to a new report by the African Development Bank, the continent's growth is projected to accelerate to 4.8% in 2014 alone. With the increased consumer spending and a new middle class on the rise, the outlook for African aviation industry is also positive. Nevertheless, developing its full potential still remains a challenge, especially with regard to proper HR-support

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