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Senior Loyalty Product Development Manager

Last updated: 2019-05-22
Valid to: 2019-07-02
Job Role:
Not specified
Job description


Are you passionate about reaching new heights, teamwork and making a meaningful contribution? Do you picture yourself as a valued member of an industry-leading organization? If you answered yes to these questions, Air Canada is seeking enthusiastic individuals to join the diverse and vibrant team working together to lead the growth and expansion of Canada’s flag carrier.

Air Canada is creating an all-new, digital-first loyalty program that will transform the way it engages with its customers, promising to create more rewarding relationships. This investment is a key step forward as we build upon our strategy to become a global champion. As part of this effort, we're building a new team, with the spirit of a start-up, within the broader Air Canada family. Our mandate is to re-envision the entire end-to-end loyalty and customer lifecycle experience. We are looking for great people who will thrive in a highly-collaborative, innovative, fast-paced environment and bring this vision to life.

Air Canada seeks a proven leader to drive loyalty research and new concept creation, working closely with other areas of Strategy and Planning to develop solutions to emerging business gaps and opportunities. The Senior Loyalty Product Development Manager will prioritize business needs, conduct or oversee research (in collaboration with vendors, where required) to understand root causes, and develop, test and evaluate emerging concepts. This will include assessing viability and financial impact of proposed solutions and supporting execution of successful concepts, in collaboration with the Loyalty Product team and key airline stakeholders. This role will include both long-term product planning as well as near-term product acceleration.

This position will be based in Toronto and reports to the Director of Research and Development.

  • Engage with a broad team of airline and loyalty stakeholders to identify new product opportunities and refine and improve product recommendations based on understanding the airline’s operational, financial and commercial objectives & realities

  • Lead qualitative and quantitative customer research to inform strategy and product decisions

  • Collaborate with Loyalty Strategy team on long-range planning and business opportunities to inform future product development

  • Develop financial models in collaboration with Business Management and Finance teams to assess viability of product opportunities

  • Regularly prepare executive presentations and lead meetings with airline leadership to facilitate strategic decisions

  • Nurture relationships within the Loyalty team and extended stakeholders to execute prioritized concepts and ensure successful launch

  • Oversee third-party vendor engagements, including defining and managing scope, monitoring progress and socializing outputs

  • Closely monitor loyalty industry trends to identify emerging opportunities as well as potential business threats in the interest of delivering creative action plans

  • Oversee and mentor direct reports, where applicable


  • BA in Business, Marketing, Finance or Analytical discipline required
  • Minimum of 5 years of experience in consulting, corporate strategy, marketing, travel industry and/or finance required
  • Strong preference for Management Consulting or comparable high-performance, high-intensity work environments
  • Strong awareness of both the airline and loyalty competitive environment
  • Proven ability to work cross-functionally, communicate succinctly, gain consensus and handle complex deliverables within and across organizations
  • Demonstrates initiative and self-directs work, with experience handling multiple time-critical and commercially-sensitive initiatives
  • Possesses superior research, analytical and project management skills


Based on equal qualifications, preference will be given to bilingual candidates.

Diversity and Inclusion

Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success.

As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.

Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contacted.