Airport, Operations, Management, Office, operations

Email & Digital Content Planning Manager

Last updated: 2 weeks ago
Expires: 2 weeks ago
Job Role:
Airport, Operations, Management, Office, operations
Not specified
Aircraft type:

Job description


Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.
This position may be located in Montreal or Toronto.
The Email &Digital Content Planning Manager will be responsible to enable a seamless email and digital content planning process.  The candidate’s primary responsibilities:  Intake of the email and digital content marketing plan 60 to 150 days out; Management of day-to-day unplanned email and digital content activities; Primary liaison to support the enhancements to the MRM planning module and the development of performance metrics. 
The candidate must have strong communication skills, be highly organized, possess strong planning skills, ability to work under pressure as well as multitask, ability to interpret the business ask to define the requirements, and be able to maintain a relationship of trust with peers, superiors, and partners.

  • Accountable to appraise marketing planning brief to ensure completeness and accuracy. Manage individual campaigns at a global level to ensure that they are within the assigned resource management allocation.
  • Manage unplanned activities, including last minute ad hoc requests to determine available resources on a day-to-day basis in a timely manner while ensuring additions are within resource management allocation. If not within allocation, liaise with our partner to rework the plan. 
  • Responsible to work with the business lead to establish the resource management allocation to ensure maximum use of resources and continually manage resource allocation as per evolving business needs.  
  • Subject Market expert, as well as the primary liaison to continue to develop and evolve the MRM system for planning module and reporting. Serve as point of contact to ensure all deployments are managed in a cohesive manner.  Ensure information is collected or communicated to the right stakeholders in a timely manner.
  • Work with the Director and Senior Managers to define the business requirements to build email and digital content system performance metrics. 


  • 3+ years of relevant experience.
  • Highly organized and structured; Comfort and ease with matrix organization
  • Strong leadership, communication, decision-making and problem-solving skills
  • Excellent interpersonal skills, good listener.
  • A team player with the ability to manage and prioritize multiple tasks/requests coming from competing stakeholders and to align day-to-day responsibilities in a wider context.
  • Ability to work under pressure in a fast-paced, high stress environment. 
  • Comfortable working independently and within a team environment assisting colleagues whenever possible.
  • Strong marketing planning skills with attention to detail and accuracy.
  • Practical knowledge of digital mediums including email and digital channels
Conditions of Employment:
  • Candidates must be eligible to work in the country of interest, at the time any offer of employment is made and seeking any required work permits/visas or other authorizations which may be required is the sole responsibility of the candidates applying for this position.
Linguistic Requirements

Based on equal qualifications, preference will be given to bilingual candidates. 
Diversity and Inclusion
Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success.
As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.

Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contacted