Air France to Launch New Airline for Millennials
Air France will begin flights with its new airline Joon, which it is aiming at millennials. The new airline will start operating medium-haul flights from Paris-Charles de Gaulle this autumn, followed by long-haul flights in summer 2018. According to Air France Joon is especially aimed at a young working clientele, the millennials (18 to 35 year-olds), “whose lifestyles revolve around digital technology”.
The name Joon, which echoes the word “jeune” for “young” in French, is “short, punchy and international” and marks a “lifestyle brand” designed for a worldwide audience, Air France said.
As a 21st airline catering to Millennials, the visual branding of Joon will center around electric blue stylized design. The flight attendants and crew will wear chic uniforms, and passengers will enjoy many digital amenities in the cabin. Instead of cutting down on inflight meals, Joon will offer gourmet meals and beverages with a distinct French flavor.
The new airline will cut down on operational costs, and Yunus Buran, senior press officer of Air France-KLM, told Travel + Leisure this could mean lower ticket prices, though the airline is not distinctly a budget carrier. Representatives are still confirming pricing options, which they will reveal with additional service announcements in September.
“This generation has inspired us a lot; epicurean and connected, they are opportunistic in a positive sense of the word as they know how to enjoy every moment and are in search of quality experiences that they want to share with others,” Caroline Fontaine, the VP of Brand at Air France, said in the press release. “Joon is a brand that carries these values.”
The move is seen as a strategy to fend off growing competition from other European airlines such as Norwegian Air.